Podcasting: what Apple should do next

Podcasting is growing: but Apple is, slowly, losing its lead.

Apple’s share of all podcast listening is slowly decreasing. Spotify, Apple’s arch-enemy, is the #2 podcast app globally; and has already beaten Apple Podcasts in most countries in Central and South America and in Europe.

So, what could Apple do to revitalise their Apple Podcasts product, and regain that lead?